Seguralia

2018 — Colombia — Finance and Insurance
Founders

Juan Santana y Lizbeth Mosquera
Investors

Evolvere Capital, Juan Santana

BIO of SCALEUP:

Seguralia is an innovative insurance agency focused on offering the best Health and Prepaid Medicine Plans from the best companies and insurers in Colombia. Throughout his career he has stood out in providing support to each of his clients from the moment of the quotation. They are health experts because they only market one health plan. They work with the best insurance and prepaid medicine companies in Colombia, including Sura, AXA Colpatria, Seguros Bolivar, MedPlus and Seguros Allianz.

BUSINESS CHALLENGE:

Seguralia faced the challenge of significantly scaling up policy acquisition in a highly competitive market dominated by large traditional players. Its objective was to consolidate its digital value proposition in an environment where consumer confidence, offer differentiation and revenue diversification were key to sustaining profitable and sustainable growth.

VIVID VISION SOLUTION:

Vivid Vision accompanied Seguralia in an integral process of strategic growth, working on the following fronts:

  • Growth Strategy & Execution: Design and implementation of a growth strategy focused on accelerating user acquisition and effective conversion into policy clients.
  • Business Modeling: Redesign of the business architecture, including scalability, cost structure and margin assumptions, to improve efficiency and strengthen the operating model.
  • Platform and Ecosystem Strategy: Design of a roadmap to evolve towards an open insurance platform, integrating technological, commercial and data allies in a collaborative ecosystem.
What does Lizbeth Mosquera of Seguralia think of Vivid Vision?

“Working with the Vivid Vision team marked a before and after in our growth strategy. They helped us to rethink our value proposition from the perspective of the Colombian digital customer, to identify new sources of revenue and to design a platform strategy that today allows us to scale in a more solid and sustainable way. Their practical approach, business vision and ability to execute were key to accelerate our evolution as a scaleup in such a challenging market as the insurance industry”.