As Venture Partner at Vivid VisionI help corporations and scaleups to connect with their challenges and growth opportunities through my global experience in multinational marketing companies such as Coca-Cola and Danone in different regions of the world and in various disciplines such as advertising, innovation, digital, sustainability and others. Today I use my global experience as a growth advisor and venture partner to support companies in their growth strategies.
I have over 27 years of experience working in large corporations and that enables me to clearly understand the needs and challenges of clients. I have worked in different areas of organizations such as Global Sustainability Marketing for Coca-Cola designing communication strategies and didusion of environmental and community work, Head of marketing and development of beverage innovation in Europe with Coca-Cola and innovation management for Danone in Mexico, and leadership as VP of Marketing of growth strategies and cross-functional teams in countries such as Brazil and Mexico, top 4 and top 2 in the world. In addition, I have been a board member of Sustainable brands, an organization that promotes sustainability strategies for brands.
Additionally, my entrepreneurial and explorer spirit and my passion for photography led me to create a photographic and experiential travel company that takes travelers to different corners of the planet, and to photograph and share the beauty of it. In my trips I try to combine the axis of travel with photography and sustainability as well as trying to give clients meaningful experiences that mark their lives in a positive way.
I participate in several organizations that promote the exchange of ideas and constant learning such as EXMA and 40 + league, where in addition to having been trained as a speaker I have gained valuable knowledge related to entrepreneurship and AI.
In the non profit field, I participate as Co-Creator in an organization called All1.eco that designs a digital platform to generate a market place for indigenous communities in Brazil in the United States.
I speak 3 languages, I have lived and worked in more than 10 cities in Europe and America and my training is in Marketing and Communication at the Anahuac University in Mexico.
