Rafael Tamames

I am the Founder and President of Vivid Vision because my purpose is to help Ibero-American entrepreneurs unleash their full potential and make a global impact.

I am a self-taught entrepreneur, technologist and infinitely curious. I have cultivated since my childhood an entrepreneurial spirit, creating 6 companies and selling 4 of them. My last startup, Findasense, is among the fifty largest startup sales in the history of Spain. In 2022 it was acquired by Majorel(Bertelsmann Group and later by Teleperformance, one of the 10 largest companies in the world by number of employees.

In 2022 I sold Findasense to Majorel, a global leader in next-generation customer experience services for digital native brands. Since then, I have been a member of the Majorel X Board and continue to serve on the Findasense Board of Directors as Chairman. I can proudly say that today we are the global benchmark in customer experience and digital transformation. Our goal remains focused on expanding our market expansion.

However, one of the achievements that stands out the most in my professional career is having promoted and implemented in the company our own methodology called EPIC (Strategy, Purpose, Identity and Culture). It all started with understanding who we were and defining our identity, which was based on self-management, transparency and empowerment for all employees.

Its original business model and growth story led Findasense to be chosen as a case study by the prestigious IESE business school as a high-growth scaleup technology consulting firm.

I have been dedicated to entrepreneurship, management and the technological transformation of business for more than 25 years. I collaborate with associations, universities and business schools such as IESE, Instituto de Empresa (IE) and ESIC. Since 2019 I am in the Top 100 Speakers in Spain by the agency Thinking Heads. I collaborate with media such as El País, Business Insider Spain, Emprendedores, Portafolio (Colombia), El Financiero (Costa Rica) and Forbes (Central America), among others.

In 2018 I published the book “¿Qué robot se ha llevado mi queso?”, which spent twelve weeks among the hundred best sellers on Amazon in Spain on the topics of business, strategy, management and economics.I have recently published my second book “La inteligencia artificial y tú”, where relying on real cases, data and testimonials from leading scientists and entrepreneurs in the global AI ecosystem, I have tried to explain why this technology will be our ally when it comes to creating new job, business and social opportunities. My book debunks the myths and hoaxes that circulate around AI and launches a clear message of optimism, which invites us to trust in the advances of science and in the capacity of human beings to adapt.